The client

One of the UK’s leading providers of digital apprenticeships and skills training reached out to 50 Degrees in search of bid writing support in preparation for an apprenticeship programme commissioned by the British Broadcasting Corporation (BBC). The BBC was looking to appoint an experienced provider to deliver digital apprenticeships as part of its nationwide skills strategy.

The challenge

This was a highly competitive procurement, attracting bids from some of the most prominent names in the sector. Success depended on more than compliance: the winning provider needed to demonstrate how its offer would meet (and exceed) the BBC’s high standards, deliver consistent impact across the UK, and ensure continued alignment with its values of inclusion, innovation, and long-term workforce development.

What we did

50 Degrees worked hand-in-hand with the client’s internal bid and delivery teams to craft a compelling, strategic, and highly tailored response. As part of our service offer, we delivered:

Integrated Bid Writing: embedding ourselves within the client’s internal team, liaising with a variety of subject matter experts (SMEs) to produce high quality bid content that was coherent, targeted, and closely aligned with the BBC’s objectives

Narrative Development: helping to structure and refine the overarching narrative in order to showcase the client’s experience, digital-first delivery model, and sector-leading outcomes. Our teams worked at pace to edit content collaboratively with the client, ensuring that all element of their solution – from learner support to employer engagement – were evidenced and clearly articulated