The real advantage isn’t technology — it’s how you tell the story
How digital transformation creates real value — insights from our Digital Lead, Mark Winter
Technology in Facilities Management and catering is moving fast. Tools that once felt experimental — automation, AI, digital analytics, Internet of Things — have become part of daily operations. What used to be a competitive edge is now the baseline. With digital capabilities becoming more accessible and mainstream, the question is no longer what technology can do, but how it changes work for people and how those changes are communicated and valued.
The Human Side of Digital Transformation
Behind every data point, dashboard, and app is a person — making a decision faster, working more efficiently, or having a better experience. Digital tools should simplify, not complicate. The best digital investments are those that:
Give teams better visibility and control over their day. We often ask clients to describe the look and feel of their technology.
Help clients see progress, not just reports. We talk about actionable insights, not just data.
Make services smoother, safer, and more sustainable for users. Good tools should enhance user satisfaction and contribute to a positive employee experience.
These outcomes are what buyers care about — because they link innovation to experience and value, not just capability.
From Hype to High Impact
The pace of change can be dizzying. New platforms, predictive systems, generative AI — the possibilities seem endless. But successful providers are choosing to focus, not chase.
They’re making targeted, high-value digital investments that:
Deliver clear returns in productivity and efficiency. For example, sensors that predict asset failure before it happens, keeping important facilities available.
Integrate naturally into existing operations. For example, bringing apps into the workplace that mirror employee experiences outside work, e.g. food ordering using their phones.
Support long-term sustainability and client goals. We focus on realistic, high-impact technologies that align with each client’s strategic roadmap — delivering tangible outcomes, not just innovation for its own sake.
Pragmatism — knowing what not to pursue — separates leaders from followers, demonstrating an understanding of technology’s purpose.
Turning Technology into Advantage
In our experience at 50 Degrees, many organisations overplay how novel or ‘special’ their digital offer is. They often pack bids with feature lists, while underplaying what they’ve achieved with tools to date and skipping the bit that matters: real evidence of outcomes for people, performance, and clients.
That’s where we come in. We help FM and catering providers:
Articulate how technology drives measurable improvements.
Frame innovation in terms that resonate with evaluators, score points and comply with requirements
Tell the human story behind the digital shift — connecting tools to benefits such as satisfaction, safety, or savings
Because, while AI and technology may be rewriting how FM services are delivered, it’s still the human ability to explain why it matters that wins contracts.
Looking Ahead
We’re at a moment where the extraordinary has become normal. Predictive maintenance, real-time service platforms, smart energy management — these have moved from innovation to expectation. The next wave is about connection: linking data, people, and insight to create more adaptive, efficient services.
For FM and catering providers, the challenge is to keep up with technology while also making it matter to the people who use, deliver, and buy their services.
Let’s Talk About Your Digital Story
If your organisation is investing in new digital or AI tools, we can help you translate that innovation into a clear, credible advantage in your bids. Get in touch at enquiries@50-degrees.com for a short conversation about how to tell your digital story — in human terms that win bids.