Work Winning Strategy & Pre-bid Capture Support

Laying the groundwork for success 

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The strongest bids are built long before the tender is released.

Capture planning builds influence, strengthens market position, and ensures readiness. Our pre-bid capture service helps our clients  build influence;  shapes win themes, solutions, and partnerships; and ensures they are in the best possible position to submit a winning tender.

£1bn+

Value of contracts where we have built  successful  capture strategies, win themes, and commercial models before procurement launch. 

Increased win probability 

Based on our decades of experience, it is clear that detailed preparation work, supported by structured capture planning, results in a higher quality tender submission. 

100+ years

Collective  senior-level  experience  our consultants  bring to capture strategy, commercial readiness, and partnership design. 

Where we can help

Capability and readiness reviews.

Development of win themes and value propositions.

Service solution and mobilisation design.

Commercial modelling and risk assessment.

Partnership and supply chain strategy design .

Coaching for high-performance Business Development and capture teams.

The Result?

Effective, insight-led preparation, sharper positioning, and a head start on the competition. 

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Our Track Record

We help  clients to significantly improve their chances of building a successful tender by strengthening  their capture strategies. Our consultants have shaped solutions and win themes for contracts worth £bns+, ensuring our clients enter procurement phases as frontrunners.

We build  capture approaches that integrate commercial insight, partnership design, and risk management, giving clients disciplined, credible strategies.

Winning Positioning Strategies

We have supported clients to shape early market positioning, aligning strengths to buyer priorities and evaluation criteria, enabling them to enter procurement as credible frontrunners across central government and complex FM environments.

Bid Readiness & Assurance

We deliver structured readiness reviews that identify delivery, commercial, and governance gaps — strengthening submissions to evidence low risk and high confidence, improving shortlist and win rates.

High-Value Capture & Win Themes

We have developed compelling win themes and value propositions for multi-million and billion-pound opportunities, ensuring clear differentiation and alignment to client strategic outcomes.

Framework & Competitive Procurement Expertise

Extensive experience navigating national and regional frameworks, shaping compliant and highly competitive strategies that maximise scoring against weighted criteria.

Commercially Grounded Strategies

We integrate price-to-win thinking, risk profiling, and delivery realism into capture strategies — ensuring solutions are both competitive and executable.

Success Stories

Explore all

“The 50 Degrees team bring a wealth of knowledge and experience but are also personable and a pleasure to work with.”

Sally Gibbs
Director of Strategy and Growth

“The vision, innovation and professionalism they have brought to our collaboration has been instrumental in us achieving success in the Justice market.”

Charlotte Wilson
Justice Business Development Director

“They were tenacious, and their commitment to working with us to extract every last bit of detail that would support our submission was impressive.”

Keith Bean
Sales Manager

“The team is composed of extremely talented bid writers who bring a strategic lens to their Client’s offerings in a collaborative and timely manner.”

Risë Bulmer
VP Business Development

“We were given clear process, guidance, and hands on assistance to improve our full end to end process.”

Brian Mahon
Managing Director

"The team were professional, flexible and combined bid development expertise with a personable manner meaning they were great to work with."

Rob Dunford
Corporate, Business Case & Commercial Manager

Get in touch

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Emily Bagley-Duncan

Partner

Shaping an effective capture strategy is a crucial, and often overlooked, part of the business development cycle. Our approach provides our clients with a critical competitive advantage, giving them a head start on their competitors and ensuring they are effectively positioned to capitalise on market opportunities.

Other ways to contact us

enquiries@50-degrees.com
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