Conference, events, receptions, and workplace dining
Mobile ordering, personalisation, data-driven service
Brand-aligned touchpoints delivering memorable experiences
A global financial services organisation, launched a competitive procurement for integrated catering and hospitality across its UK and Ireland offices, covering everything from workplace dining to high-profile client events. The brief went beyond food- it was about creating a hospitality experience that truly reflected their brand. 50 Degrees worked closely with our client and our design partner TDL to shape a distinctive, design-led proposal that brought their offer to life.
This wasn’t a standard corporate catering bid. The commissioner wanted a partner who could deliver consistently high-quality experiences across very different settings – from everyday workplace dining to premium events and VIP hosting. The solution needed to feel seamless, personalised and digitally-enabled. The challenge was not just designing the service, but communicating it in a way that felt credible and aligned to their client's expectations.
50 Degrees worked closely with our client's internal catering team to design a zoned hospitality concept capable of flexing across hybrid work, in-office dining, and events. Our focus was on making the experience tangible: defining service rituals, mapping customer journeys, and showing how digital tools would support personalisation and responsiveness.
With support from design specialists at TDL, we created a brochure-style proposal that looked and read differently to a standard bid. The result combined strong visual design with clear messaging, helping evaluators quickly understand both the detail and the ambition behind our client's offer.
.png)
.webp)